It is important to listen attentively to be interesting for other people, common wisdom says. However, in such a format as a presentation, one has to speak without giving others an opportunity to talk back. How does one keep being interesting to them in such a situation? A technical presentation is especially difficult since it normally contains data and complicated details. Seizing and keeping the attention of the audience are especially important in this case.

Several fairly simple but not commonly known facts about attention are explained. Methods for utilizing these facts in all, but especially technical, presentations are described. Typical mistakes related to attention control are explained.